About WooWooHeart

At Woowooheart, we embrace the transformative power of love, beauty, and intention. Founded in 2016 by Amy Mitchell, our mission is to create jewelry that inspires compassion and connection, encouraging you to explore the depths of your own potential.

Amy's journey began with a deep curiosity about the unseen forces that shape our experiences. This passion for the mystical and spiritual led her to embody what many affectionately refer to as her “WooWoo” spirit—a name she proudly embraces as a symbol of her creativity and openness to life's wonders.

In 2013, while working in Italy, Amy was introduced to the vibrant world of artistry and design. Her assistant, a gifted local, helped her appreciate the rich textures and colors of Italian craftsmanship, igniting an obsession with jewelry as a powerful means of self-expression.

Upon returning home, Amy began crafting talismans infused with Reiki energy that beautifully blend her love for symbology, essential oils, and gemstones. Each piece of Woowooheart jewelry is intentionally designed to channel specific metaphysical properties, serving as a bridge between your inner strength and the energy you wish to manifest in your life. 

Our jewelry acts as a gentle reminder that the power to create the life you desire exists within you. Instead of placing your hopes in external forces, these pieces inspire you to tap into your feelings and intentions. They encourage you to embody the qualities you want to attract—whether it's love, confidence, or serenity—reminding you that you have the ability to manifest your dreams by looking inward.

At the heart of Woowooheart lies a commitment to harnessing the energy of gemstones and essential oils, empowering you to connect with your true self. Through her Master’s Degree in Spiritual Psychology from the University of Santa Monica, Amy infuses each creation with profound insights into the human experience, ensuring that our jewelry not only adorns but also uplifts and inspires.

Join us on this beautifully transformative journey with Woowooheart, where each piece serves as a powerful reminder of your innate capability to manifest your desires and bring forth the life you envision.